January 7, 2026
January 7, 2026
January 7, 2026
2025 Year In Review
2025 Year In Review
2025 Year In Review
2025 was an important year for Lowtide.
2025 was an important year for Lowtide.
2025 was an important year for Lowtide.
We grew, we deepened relationships, we worked across industries we'd never touched before, and we spent a lot of time thinking about what it means to do this work well. We also restructured the business entirely, updated our branding, and got clearer on how we actually want to show up for the people we work with.
We grew, we deepened relationships, we worked across industries we'd never touched before, and we spent a lot of time thinking about what it means to do this work well. We also restructured the business entirely, updated our branding, and got clearer on how we actually want to show up for the people we work with.
Business: Growth and getting serious about values
This was a high-growth year for Lowtide — not just in revenue or client count, but in understanding. We clarified what we stand for, what kinds of partnerships we want, and what success actually looks like when you strip away the metrics.
The biggest shift was around values. We've always cared about doing good work, but this year we got specific about what that means. It means being genuinely invested in the people we partner with. It means saying no to projects that don't align, even when the money's good. It means showing up as people first, not as a faceless or transactional vendor.
We also restructured our services this year. We noticed that many of our partners didn't really know what they needed or what to ask for. We ended up filling gaps across their internal teams, stepping into roles they didn't know they needed, and working across departments to drive synergy. So we rebuilt our offerings to reflect that reality and to build more expansive, flexible partnerships from the start.
What we're after are relationships built on trust, transparency, and mutual investment in outcomes. This isn't transactional work for us. It's collaborative, it's long-term, and it's rooted in the belief that the best results come from partnerships where both sides care about what happens next.
Partnerships: New faces, deeper roots
2025 brought many new partnerships and strengthening of existing ones. We worked across more industries than we can count on two hands — non-profit, e-commerce, content creation, fitness, and beyond. Each one required us to think differently, adapt quickly, and create impact in ways that were specific to that space.
Some highlights:
We helped a nonprofit client slash their conversion cost by roughly 80%. We did this by implementing rigorous testing and creative systems, using data strategically, and pushing outside the typical boundaries of what the nonprofit industry is doing. It wasn't about following cookie cutter best practices; it was about creating new ones.
We executed a completely custom audit on organic social performance for a large content creator. This wasn't your standard "post more Reels" report. We unearthed insights about where opportunities actually existed, built a narrative around performance data, and helped reframe content creation through a more scientific, data-informed lens. It was one of those projects where the work felt genuinely new.
We helped an e-commerce client have their largest year ever. Not only did they double quarterly revenue from Q1 to Q3, but they also had their biggest success to date with Black Friday and Cyber Monday. We didn't do this with magic or hacks. We built systems, implemented intentional design frameworks, and deployed full-funnel marketing strategy that connected the dots from awareness to conversion.
Beyond the wins, what mattered most was the depth of the relationships. We're not interested in being vendors. We're interested in being partners: people who show up, care deeply, and stay real through the whole process.
Industry and environment: AI, humanity, and what we choose to amplify
If 2025 had a single through-line in our industry, it was AI. Every conversation, every conference, every think piece seemed to orbit around it. It required us to think deeply about how we wanted to approach this shift as a business and as partners to founders and organizations navigating the same questions.
Here's where we landed: we're a human-first business. We value human creativity, strategy, and critical thinking. AI isn't a replacement for those things; it's an amplifier. When used well, it can optimize processes, surface insights faster, and free up space for the kind of work that actually requires a human brain. But it doesn't replace the gut instinct of a founder who knows their customer, or the creative leap that comes from deep context and care.
Moving forward, we'll use AI with care and intention. We'll stay committed to the belief that the best work comes from people who care — people who bring context, curiosity, and a willingness to think beyond the obvious answer.
Want to work with us in 2026? Reach out. We'd love to chat.
We grew, we deepened relationships, we worked across industries we'd never touched before, and we spent a lot of time thinking about what it means to do this work well. We also restructured the business entirely, updated our branding, and got clearer on how we actually want to show up for the people we work with.
Business: Growth and getting serious about values
This was a high-growth year for Lowtide — not just in revenue or client count, but in understanding. We clarified what we stand for, what kinds of partnerships we want, and what success actually looks like when you strip away the metrics.
The biggest shift was around values. We've always cared about doing good work, but this year we got specific about what that means. It means being genuinely invested in the people we partner with. It means saying no to projects that don't align, even when the money's good. It means showing up as people first, not as a faceless or transactional vendor.
We also restructured our services this year. We noticed that many of our partners didn't really know what they needed or what to ask for. We ended up filling gaps across their internal teams, stepping into roles they didn't know they needed, and working across departments to drive synergy. So we rebuilt our offerings to reflect that reality and to build more expansive, flexible partnerships from the start.
What we're after are relationships built on trust, transparency, and mutual investment in outcomes. This isn't transactional work for us. It's collaborative, it's long-term, and it's rooted in the belief that the best results come from partnerships where both sides care about what happens next.
Partnerships: New faces, deeper roots
2025 brought many new partnerships and strengthening of existing ones. We worked across more industries than we can count on two hands — non-profit, e-commerce, content creation, fitness, and beyond. Each one required us to think differently, adapt quickly, and create impact in ways that were specific to that space.
Some highlights:
We helped a nonprofit client slash their conversion cost by roughly 80%. We did this by implementing rigorous testing and creative systems, using data strategically, and pushing outside the typical boundaries of what the nonprofit industry is doing. It wasn't about following cookie cutter best practices; it was about creating new ones.
We executed a completely custom audit on organic social performance for a large content creator. This wasn't your standard "post more Reels" report. We unearthed insights about where opportunities actually existed, built a narrative around performance data, and helped reframe content creation through a more scientific, data-informed lens. It was one of those projects where the work felt genuinely new.
We helped an e-commerce client have their largest year ever. Not only did they double quarterly revenue from Q1 to Q3, but they also had their biggest success to date with Black Friday and Cyber Monday. We didn't do this with magic or hacks. We built systems, implemented intentional design frameworks, and deployed full-funnel marketing strategy that connected the dots from awareness to conversion.
Beyond the wins, what mattered most was the depth of the relationships. We're not interested in being vendors. We're interested in being partners: people who show up, care deeply, and stay real through the whole process.
Industry and environment: AI, humanity, and what we choose to amplify
If 2025 had a single through-line in our industry, it was AI. Every conversation, every conference, every think piece seemed to orbit around it. It required us to think deeply about how we wanted to approach this shift as a business and as partners to founders and organizations navigating the same questions.
Here's where we landed: we're a human-first business. We value human creativity, strategy, and critical thinking. AI isn't a replacement for those things; it's an amplifier. When used well, it can optimize processes, surface insights faster, and free up space for the kind of work that actually requires a human brain. But it doesn't replace the gut instinct of a founder who knows their customer, or the creative leap that comes from deep context and care.
Moving forward, we'll use AI with care and intention. We'll stay committed to the belief that the best work comes from people who care — people who bring context, curiosity, and a willingness to think beyond the obvious answer.
Want to work with us in 2026? Reach out. We'd love to chat.
